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Marketers are seeing far more success with emails that include coupons vs. those that do not. Research finds that such communications increase open, click and transaction rates, as well as revenue per email.
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Scooped by Deanna Dahlsad |
Scoop.it!
Deanna Dahlsad's insight:
It's still direct marketing, y'all.
Surprise! Consumers want to open an email that has something in it for them.