A Marketing Mix

Robin Good: If you have been resisting the idea of curating news content on your web site because you are afraid of being penalized for having "duplicate" content, this article will shed some light on what is best to do to avoid it.

By working with titles, writing intros and commentaries to curated posts, linking out to relevant and credible sources, you have many variables at your disposal to make curation work for you, rather than against you.

Just follow the good advice contained in this good article by Josh Cunningham (author of the WP-Drudge for link and news aggregation) and you will be OK. It's the same approach I use to curate all my news channels. It does work.

Informative. Useful. 8/10

Full article: http://wpdrudge.com/seo-tips-for-curators-and-aggregators

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.

However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.

Some interesting key facts from the infographic are:

The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;

Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;

27 million pieces of content are shared via the web each and every day in 2012;

More than 50 % of consumers say that blogs have influenced their purchase decisions;

94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.

Find Out More: http://www.mindjumpers.com/blog/2012/11/content-marketing-seo/