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If one thing needs to happen in 2014, it’s that brands must get content right. Content is the lifeline into the digital ecosystem. It’s how we reach consumers, break through the clutter and change their behavior. It’s pretty obvious, I know.
What’s not so obvious though is that we need to elevate the conversation beyond just the content marketing insanity.
Finally, an article that gets to the questions which must be addressed by brand before they hop onto the curation band wagon.