A Marketing Mix

Don't you love my great title? 

Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important. 

Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.

So not all content is created equal.

Content marketing has an identity crisis. Here's why (and how to resolve it).

Don't you love my great title? 

Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important. 

Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.

So not all content is created equal.

See how Content Marketing is driving web development plans.  Learn methods of driving traffic via original and curated content using Scoop.it and social media.

When people receive  #benefits from  #reading your #content they not only appreciate it, they tend to #share it. #Business  #results are not Instant. #Recognition builds over time.#participate ,#Share,#Curate and #Create  Most importantly Get in the Game and Participate with others who also are taking steps to achieve success and #Results. Do your part , get off the sidelines and into the #game.#Share content to help other #entrepeneurs, #Executives and #leaders and yourself today. The #SEO results will happen.You will improve your #SearchEngineRankings. #Hashtags are going to continue to be popular this year and are being used on more #socialmedia #socialnetworking sites than just two years ago.#TFS #BYL 

Content seems to be the theme for 2015

tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan.

aggiungi la tua intuizione ...

The skyscraping approach is down to earth, yet highly challening

• How to find proven content ideas
• How to identify (and leverage) content weaknesses
• How to drive thousands of people to your site without spending a penny

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:

a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)

b) purpose (to maintain existing clients/customers, to reach new ones?)

b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

I think most of the items on this list are known (if somewhat debatable), but reading the reasoning may help some to identify which sort of content best fits their audience &/or business model.

L'ogre Google avale tout.  Mais privilégie certains contenus : interviews, débats, listes, contenus régulièrement mis à jour, etc.  A vous d'en tenir compte si vous voulez apparaître dans les résultats !

worth a look (or two)