A Marketing Mix
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A Marketing Mix
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A Marketing Mix

Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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How Our Brain Determines if the Product is Worth the Price

How Our Brain Determines if the Product is Worth the Price | A Marketing Mix | Scoop.it
From hbswk.hbs.edu - January 27, 2015 4:36 PM
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
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Rescooped by Deanna Dahlsad from Consumption Junction
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Shoppers Look for Quality—Not Deals

Shoppers Look for Quality—Not Deals | A Marketing Mix | Scoop.it
From www.emarketer.com - March 9, 2014 7:20 PM
Shoppers aren’t too concerned with getting items at a low price. Instead, they’re looking for “superior quality products”—something consumers are increasingly prioritizing when looking to purchase.
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PCs Still Tops for Web Shopping Across Categories

PCs Still Tops for Web Shopping Across Categories | A Marketing Mix | Scoop.it
From www.emarketer.com - December 5, 2013 11:45 AM
There’s no question mobile devices are more important than ever in the online shopping landscape, but people still prefer PCs for researching and purchasing products and services.
Deanna Dahlsad's insight:

Note how completing a purchase via a mobile device was less common.

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Deanna Dahlsad's curator insight, December 5, 2013 11:45 AM

Note how completing a purchase via a mobile device was less common.
malek's curator insight, December 8, 2013 9:01 AM

Against rhetoric. Probably more research and more readings will explain the findings
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Rescooped by Deanna Dahlsad from Consumption Junction
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People Shopping on Mobile Devices Visit More Sites Than Those on a PC

People Shopping on Mobile Devices Visit More Sites Than Those on a PC | A Marketing Mix | Scoop.it
From www.adweek.com - December 5, 2013 10:26 AM

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more retailer sites than those who shop from their PCs (6.2 retailer visits per month on mobiles versus 2.9 on PCs). Mobile shoppers also use search engines and social media sites more than PC shoppers do. With all that opportunity to capture mobile purchases (or lose them to rivals), there’s all the more reason for retailers to make sure their mobile strategy is airtight.

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Deanna Dahlsad's curator insight, December 5, 2013 10:25 AM

It is nearly impossible not to notice some (more than) probably gender differences here; it sure looks like the men are shopping via mobile phone and tablet, while women are at the pc. This likely means big differences in terms of social sites, such as Pinterest, as well as in the shopping categories themselves.
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Making Choices in the Age of Information Overload

Making Choices in the Age of Information Overload | A Marketing Mix | Scoop.it
From www.nytimes.com - June 13, 2012 6:31 PM

Why are we listening to signals when we can do the research ourselves? (More on the Advertising as Cult theory)

 

The Internet was supposed to make us smarter shoppers. So why should we still listen to the signals that brands send us?


Via EcoTone Advisors | Erika Harrison, Kenneth Mikkelsen
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
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The roots of culture; history and pre-history.
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I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
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It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
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