A Marketing Mix

I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read the study here or keep reading for my summation and what I believe these findings mean to us marketers....

Recently Mike Lieberman advised folks to “go ahead and get rid of that ‘Company News’ section.” Lieberman wrote that in response to an analytical report compiled by Chris Scott of Headscape — more accurately, Lieberman gave his advice based on reading Paul Boag’s post about Scott’s report. To be fair, there is no readily available copy of Scott’s report. But that still doesn’t account for some errors in critical thinking.

Much has been shared about the way the PR gig has changed over the past few years. While all of what’s being said is accurate and important, noteworthy is the fact that seeking new business has also changed. Listed here are a few of the ways new business generation has changed since I first jumped into the business:

 In 2013, prospects find you. This is the first and by far the most significant item on this list. Prospects find agencies or individual PR professionals in a home office somewhere by way of their online presence. That’s an online presence far beyond just a website – although that remains hugely valuable. Prospects are looking for professionals who practice what they preach, and who are active and engaged....