A Marketing Mix

If you want to do well on Facebook, you need to know the 3Ps of Facebook marketing.

What are the 3Ps you ask? The 3Ps are:

Personal: Posts that show more about you and your business

Purpose: Content that adds value

Promotion: Posts that sell

Having a mixed ratio of these 3 types of content will allow you to diversify your content and make your Facebook page more exciting, which will ultimately lead to more engagement.

YES!

Now for the bigger question, how do you create a range of content and keep your page constantly updated with these 3Ps?

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".

According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."

(you need to go to those FB brad pages to test it).

It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:

a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”

b) "Collect": adds the item to a Collection called “Products”

c) "Like": a special version of the standard "Like" button that also adds the item to “Products”

N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.

Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

and here: http://techcrunch.com/2012/10/08/facebook-collections/