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Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here's what it would take for Bing to surpass Google.
Via Jeffrey Lapin
Interesting article by Mark Jackson (Search Engine Watch) about whether Bing could overtake Google as the dominant search engine. He admits at the beginning of the article that he is "pissed" at Google. He has 3 main reasons as to how and why this could happen:
Reason 1: "Google is focused on deep learning and understanding what users want so searchers don't have to use simple keyword phrases to search Google. Bing, on the other hand, has partnerships with every major social site and receives data directly from those sources. So, rather than trying to understand what users mean and predicting it, Bing actually knows what user want based on actual data from social sites."
Reason 2: 1 billion Microsoft users.
Reason 3: Competition is good.