Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
It's not just social media's newest darling. It could be the public relations industry's, too.
Are you using Pinterest as an integral part of your social and PR strategies?
Are you sure you want to delete this scoop?
How to use Pinterest for PR
and what about public relations?
Nice and simple tips..
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism
This is so cool: The Conversation Prism is "an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers."
This is the fourth edition of The Conversation Prism, released this week by Brian Solis.
According to Solis, the goals of the Conversation Prism include:
1. Acring as a form of validation to show executives that social media is not a fad and that it's bigger than Facebook, YouTube, Twitter, and Pinterest.
2. Motivating teams to find new ways to think about social media and explore new ways to improve experiences and relationships.
3. Providing a top-level view to help strategists study the landscape as they plan their next social media strategy.
Cool images of the ever changing social media environment.
Get your Free Business Plan Template here: http://www.business-funding-insider.com/free-business-plan-template.html
A bit of perspective but don't get overwhelmed!
LOVE this visual!
Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of your relationship marketing strategy. An Influencer campaign should be a part of your social media engagement strategy.
Many different types of online "influencers" exist, as outlined in this post by @Stephanie Frasco. While this article was posted almost a year ago, the principles still stand true.
An interesting exercise could be to either (a) consider what type of influencer you are (I'm a social butterfly!) or (b) consider what types of influencers you should be targeting to help achieve your business goals through a social engagement strategy.
Here are some of my best tips on what your business goals can tell you about the types of influencers you should target:
Goal: Host events, parties, networking functions to spread brand awareness
Influencers to target: Social Butterflies. Chances are, they know people in almost any major city you'd want to host an event in, and are likely to have large networks of people who will show up. You can take it from there!
Goal: Launch a new technology
Influencers to target: Early Adopters. They spend all of their days on Kickstarter and TechCrunch trying to figure out what the next gadget, site, or invention is going to be and how soon they can get it. If you let them in on your next big idea, they're the ones who will be the most psyched about trying it out and sharing how great it is with the world.
Goal: Validate your value prop/need for your offering.
Influencers to target: Experts/Gurus. These are the ones who people turn to for advice on certain things. If you're trying to convince the market that your product is necessary for social media, then you're going to want a social media expert to agree with you.
Goal: Get popular.
Influencers to target: Celebrities. Everyone loves pop culture. It's human to admire celebrities, and they're the ones that become influencers without even trying. Think about the fanbases of people like Beiber and Lady GaGa. Whatever they say, their fans do. Like Stephanie points out, this could get pricey, but if you've got the money, will result in massive publicity.
Goal: Spend less time & money on word of mouth marketing and online content.
Influencers to target: Content Creators. These are the ones who are constantly writing, blogging, etc. They love spreading the word about things they like, and also make great guest bloggers (hello, #leancontent!)
Goal: Promote your content
Influencers to target: Broadcasters. If your content leads to business leads, you're going to want it to promote it as much as possible. Broadcasters might not always be the ones using your product/service or even maintaining relationships with your brand, but they are the ones who are sharing as much content as they possibly can, and usually have lots and lots of followers. (Sometimes, though, like Stephanie says, they over-share and get lost in the noise. Extra tweets can never hurt, though!)
Goal: Engage your existing audiences and create new influencers & ambassadors
Influencers to target: Your customers! Your customers might not be influencers yet, but they're the ones who will require the least amount of effort to connect with. Once you communicate with them enough, they'll become the next generation of brand ambassadors, and eventually, influencers of your own!
Here's a useful infographic on SEO best and worst practices created by Vertical Response and shared by eZanga.
What would you add?
Of course, the Super Bowl is a unique event in terms of advertising, but I'm sure that some of these concepts can be applied to traditional advertising at other times of year as well.
Interesting stats include:
-56% of viewers will be posting on FB about the Super Bowl during the game.
-38% of viewers look up Super Bowl ads before the game, mostly because they're interested in the brands or because the brands announced their ads in advance.
-73% of viewers are more likely to follow the brands from the advertisements they see during the game rather than the teams themselves on social media. (Could this be applicable to TV shows in general?)
- Emails with social sharing buttons increase click through rates by 158%
- 67% of B2B content marketers consider event marketing the most effective strategy
- Videos on landing pages increase conversions by 86%
- B2B companies that blog generate 67% more leads than those who don't
- Visual data is processed 60K times faster by the brain than text
Who could ignore $135billion spending on new digital marketing collateral?
Statisticians look for clarity in numbers. Artists understand how color and shape appeal to, and influence, people. Marketing professionals can combine the clarity of numbers with the appeal of graphics, using data visualization (DV) tools.
Tips to making a great infographic:
Figure out what data you want, collect the data, organize it into a story, lay it out visually, enhance the appearance to make it intriguing, throw in some personality to make it shareable.
Include easily extractable, shareable tidbits of data
Divide the infographic into sections to allow for reuse and sharing
Choose colors strategically
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into one place in an attempt to create new value.
The lesson: curation is an excellent strategy to increase SEO rankings given that it's done right - aggregation can seem useful in providing lots of content, but it's ultimately a non-value-adding collection of content that means nothing to search engines and even less to readers. When quality content is hand-selected, editorialized, and given value, curation wins audiences and search engines alike.
Wonderful article showing the value that good curation can add to search engine results. The best curations are not robotic compilation of links, but a thoughtful editorial take on a subject. Well worth the read.
Content curation: a strategy to increase SEO rankings
The last time we asked Tinder about its apparent brand-synergy-third-base-score with FOX, it clammed up.
Proof: When someone creates a social network - any social network - marketers will figure out a way to advertise on it.
Retargeting, the future of social advertising (in my humble opinion), is the use of browsing history to target users with advertisements.
Twitter is finally joining the crew and allowing marketers to submit their cookie data through an advertising program - likely one that they're already using for Facebook - to retarget users with their ads.
This is big for Twitter following their IPO which left something to be desired, especially with their lack of revenue.
The perceived values (of SMBs) of Facebook and LinkedIn are directly correlated with the respective market caps of the platforms. If the case is to be the same for Twitter, the IPO valuation could be about 4 times too low.
Content curation makes some marketers sweat because of the old duplicate content rule. Here's what Matt Cutts, Google's head of webspam, has to say on the subject.
From the article:
Don’t let aggregation give curation a bad name, though. Cutts points out that it’s a different story if your curated content is “content that nobody else has access to, or if you’re writing your own content, or if you’re really putting a lot of effort into curation.”
Curation can be presented as a digital magazine chocked full of thoughtfully selected articles. And just like a magazine, the biases will lie with the curator and those attracted to the same material.
Leverage Facebook promoted posts to increase your social media reach by developing a proper strategy with precise targeting.
As easy as it is to "Boost" your posts on Facebook, taking the few extra steps to create your ad in the Power Editor and properly target the audience you would like to reach is well worth it.
"What does the cat say?"
Brands are getting busy with six-second clips. Plus: the Do's and Don'ts of Vining.
So, how long before "Vine Artist" becomes an actual job?
Social Media - What are the social media plans of small to midsize businesses (SMBs) this year? Find out in the following LinkedIn infographic.
According to a recent study conducted by LinkedIn, SMBs are "driving the economy" (creating jobs and making money) and "getting social."
Some interesting stats from the infographic:
61% of small businesses find that social media solves the problem of finding new customers
89% say that social media is effective for content marketing
Riporto le interessanti conclusioni di un'indagine condotta da LinkedIn sulle strategie utilizzate dalle PMI.
Dall'infografica emerge come siano le entità imprenditoriali che sostengono l'economia (quali maggiori offerenti di posti di lavoro e generatori di profitto) e si candidano a guidarne la ripresa data la loro forte propensione a mettersi in gioco sui social media.
Il 61% di queste realtà li ritiene, infatti, un mezzo potente per intercettare nuovi clienti e la percentuale sale all'89% per quanto riguarda il sentiment positivo all'utilizzo sei social media come sede per le proprie campagne di marketing in quanto valorizzano a pieno il contenuto che viene in essi mostrato.
#DIYSEO #Nine0Media #SocialMediaTools
Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content. This is really exciting news, as busy business owners and social media managers can now use Scoop.it to curate and share great content to all of their branded social media profiles - Facebook, Twitter, LinkedIn and now Google+.
In case you weren't sure why you needed to be using Google Plus pages (and you should!), here's a great list of some of the business benefits put together by @Mike Allton.
Some benefits of using Google Plus Pages include
An increased brand presence
Personalized search results
Ability to host live Hangouts with your community
Ability to target messaging via circles
Worth noting, also, is that you can now post directly to Google Plus pages with Scoop.it!
Esta es su consejeria académica en Valledupar-UNAD
Make sure to add your Google+ button to your Blog Posts #DIYSEO #Nine0Media
Great point: if search engines yield results leading to slow sites, people will be discouraged from trusting said search engines.
As a consequence, sites with slower load times are less likely to appear in search results. If you're not sure how your load time measures up, or how to fix it if it doesn't, check out some of the tools listed in this Kissmetrics blogpost.
This is really great insight on website optimization for better SEO
WebDevTips: Try to reduce the amount of plugins used for your WordPress website, this will reduce your loading speed! #Nine0Media #WebConsultants #WordPress
Does Website Speed Affect Your Ranking? (infographic)
Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest.
Infographics are just the best! So much data to use in here.
With 65% of your audience being visual learners, an infographic is a great way to capture attention and relay information. Many startup/small business community managers are also responsible for content generation and work closely with (or are) the marketing team, so information about trends in marketing can help community managers tailor strategies across platforms smarter!
Awesome amount of information. Thanks Ally for finding this.
The social marketing imperative and the trust revolutionThe GuardianOne of Rangaswami's themes is the impact of the social login. "I go to concerts regularly and I was one of the earliest account holders at Ticketmaster.
Coordinating social logins and using information from other social networks can help you further understand your customers. However, there's an important line between using this information to help your customers have a better experience and breaching their privacy.
As a user, I'm always open to connecting with Facebook or Twitter to help make my experiences easier, similar to the Ticketmaster example in this post.
The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB).
Now that's a lot of marketing technology. Like @iNeoMarketing, hopefully will have the time to dig deeper into this over the next few days, and looking forward to finding some awesome new tools and tech.
No wonder CMOs and CIOs are fighting over the same turf and soon CMOs will outspend CIOs in their field...
Les comparto el mapa "acualizadísimo" del Marketing Digital para este 2014. Recomiendo revisarlo pues genera varias ideas de servicios digitales que podemos utilizar.
All the actors and providers of new marketing technology
SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach. By Lee Odden.
Even Content for marketing should be SEOed
Links & Words Matter (but) Social Shares is the New SEO.
A slideshare worth sharing....
Email marketing is an art. It takes strategy, skill and focus. From subject lines to segmenting, here are proven tips to become an email marketing master.
Email is an increasing part of my digital marketing these days, too! Great to learn any tips and tricks to make it more useful. Thanks @Christina Guenther!
Perfect timing as i'm working on a new email marketing strategy!
Here's a great chart that explains the different types of advertising posts you can create on each social network and what value each one can bring to you.
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
SEO used to be tactical; it became strategic.
As Moz Rand Fishkin advises in this awesome slideshare, you're probably better off with content marketers understanding SEO's than SEO practitioneers stuck 5 years ago on tactical tricks such as massive backlinking.
So what can you do in such a context? Fishkin gives 3 strategic advice and 3 tactical ones which are worth looking at.
But he also makes an observation that I'd like to elaborate on: the bar has raised for content quality. While good content used to get good traffic, you now need awesome content to raise above the noise. For content marketers, this means that producing all of that great awesome content is very unlikely. Using strategies like content curation, recruiting guest writers for your blog and other #leancontent best practices becomes a must.
What does this new feature mean for marketers? How do they use Scheduled Tweets? How can they maximize its value? Is there anything they should be aware of?
There are plenty of opportunities that come from the ability to schedule tweets on Twitter, most of which are covered here.
That said, I'm not sure if this will be as big of a deal as it's made out, because this has been a feature on so many third party tools for quite some time now. Tweet scheduling isn't a new concept at all, thanks to Buffer, Tweetdeck, Sprout Social, TweetDeck, etc.
Speaking for myself, I rarely even use Twitter.com to send or consume tweets. There's a reason why social media managers use third party apps, like Leo states - there are other features like analytics, being able to post from multiple accounts in one place, etc. In my opinion, this won't change much.
As pointed out by others, such as Ally Greer who first posted or scooped this, the scheduling mechanism isn't new to people who have been using third party tools. However, for those who either do not like the extra logins etc. of third party tools, do not like to pay for them, or who just want to tweet and don't care about other bells & whistles (and there are a lot of those people!), this is indeed a good thing.
Twitter's bringing this feature inhouse - I say why not. But I wonder, if there's going to be an intuitive auto scheduler as well like Buffer or Hootlet.
No, that Facebook metric you're obsessing over doesn't actually mean what you think it does. Here's a look at three you're likely messing up!
As someone who's consistently struggling to identify the best ways to measure success on Facebook, I found this post by Jon Loomer extremely helpful.
Jon is a super expert on Facebook and provides some great explanations into the mysterious land of PTAT, Insights, and reach - metrics that aren't exactly what most people think they are.
Pick a brand.
Now go to their Facebook page or Twitter feed and what do you see?
Maybe a car that’s rooting for a football team? Perhaps it’s a box of cereal that wants to know how your weekend was? Or it could be a stick of deodorant that’s curious to know what you thought of the Breaking Bad finale.
And it’s all fucking awkward.
Love this post.
"Because if you’re not prepared to put a face (an actual face) and name (an actual name) alongside your brand in social media, perhaps you shouldn’t be there at all."